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By: Tiffany Johnson, MBA
Date: August 8, 2020 
Lipstick Shade: Purple Rain by The Lip Bar
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For the longest time, I have been wanting to create a series called "Our Black is BeauTiFFul" where I highlight black owned brands, with an emphasis on beauty. At the beginning of quarantine, I began researching black-owned beauty brands to fill my product gaps. I already had a decent amount of beauty products from companies that are black-owned, but thought to myself that there is no reason why I shouldn't have enough products from black-owned brands to be able to do a full face of make-up. So, I'm continuing to build my collection.
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I am glad to see more of an effort across our country to highlight and support black-owned brands across all industries. I think the biggest misconception is that because a brand is black owned it does not cater to other demographics, which isn't true. There are plenty of black owned beauty brands that have multiple shade ranges that would complement the complexion of any person, such as Beauty Bakerie and Fenty Beauty to name a few. I can't stress the importance of these brands being celebrated as it shows other black girls that it's possible. I loved seeing the Honey Pot commercial about its founder and their products being sold in Target stores.
It was so encouraging when Beatrice Dixon said, "The reason why it's so important for Honey Pot to do well is so the next black girl that comes up with a great idea, she can have a better opportunity. That means a lot to me." Her words encouraged me after I saw it on t.v. and she's right, representation matters! Unfortunately, after the commercial aired certain people rushed to her company's review section and/or review sections where her products are sold and flagged it with negative reviews and called the ad racist. Some people are still uncomfortable with the celebration of black excellence, but that isn't going to stop me from celebrating the beauty of our skin and our talent!
I won't be highlighting all brands in each post, because I think it's best to have individual products highlighted so that you as my audience don't get overwhelmed with multiple products or brands at once.
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