Tiffany's Digital Portfolio

Hello, and welcome to my digital portfolio! My name is Tiffany Johnson, and I am a magna cum laude graduate of North Carolina State University, holding a B.A. in Communication with a concentration in Mass Media and a B.A. in Political Science with a concentration in Law & Justice. I am also currently in graduate school, part-time, at the University of North Carolina at Charlotte working to obtain a Master of Business Administration degree with a concentration in Digital Marketing. I have career experience in several industries: corporate, government, non-profit, and sports.

Storytelling is my passion that was ignited when I became a published sports reporter at the age of 13. I can bring a story to life through words, pictures, videos, and data. I began my journey as a blogger on January 31, 2020, to stay connected to that passion.

Once you're done looking at my professional portfolio, stay a while and peruse my blog to see how I bring stories to life as my hobby!

LinkedIn Profile: Tiffany's Career History

career recognition:

30 UNDER 30 PROFILE - TIFFANY

Upon nomination and selection by the review committee, I was selected as a member of the Elevate Lifestyle, Top 30 under 30, Class of 2019 for my professional achievements and community contributions to Charlotte, N.C.

POSITIVe Perspective, reinforced

My alma mater, North Carolina State University, highlighted my story of perseverance via their alumni magazine, one year after graduation.

skills enhanced through managing a blog:

Search Engine Optimization: Utilized for blog posts and overall website.

Email Marketing: Manage and grow an email subscription list that receives an email newsletter about content related to blog categories.

Social Media Strategy: Manage several social media accounts for blog brand to promote new content and connect with audience through heavy incorporation of relationship marketing.

Google Analytics: Utilize this resource to track data associated with blog website, such as website traffic, target audience, new vs. returning visitors, bounce rate, etc.

Content Creation: Create and manage all aspects of www.somotiffated.com from ideation to execution. This includes photography, videography, conducting interviews and writing feature articles on guests, website management, etc.

Portfolio:

blog - Writing samples included on website

So MoTiFFated is a motivating lifestyle brand full of beauty, business, fitness, occasionally books, and so much more! Visit So Worthie to view more feature articles.

EMBODI RENEWED STRENGTH WITH PHYSICAL THERAPIST, DR. RON WEATHERS

DARING TOWARDS DESTINY WITH O.G. COLLINS MEDIA

EATING WITH ERIQUE BERRY: HOW COOKING PROVIDED COMFORT AFTER LOSS

BEHIND THE LENS WITH BRANNDANNART: AN EMERGING CREATIVE CHANGING THE GAME

Sports Sponsorship Sample

Led a Fortune 500 company's first title sponsorship of a sporting event, served as the company spokesperson in the above interview, and spearheaded its $10,000 community grant, marketing activations, and employee engagement strategies.

Video Credit: WSOC-TV

A recap video of the 2024 Meck Mile, featuring the 2025 event date announcement.

Video Credit: Charlotte Sports Foundation

Employee & Community Engagement Samples

Strong history of leading, hosting, and serving as a company representative during engagement events (employee and community) across several sectors: non-profit, government, and corporate.

event planning & management sample

2020 MAYOR'S MENTORING ALLIANCE (MMA) AWARDS

Led all event planning for the 2020 Mayor's Mentoring Alliance (MMA) Awards which honors members of the Charlotte, N.C. mentoring community for their contributions in uplifting the youth of our city.

Video Credit: O. G. Collins Media

Speechwriting sample

MAYOR'S MENTORING ALLIANCE (MMA) AWARDS - Welcome Speech

Wrote speaking points for Mayor Vi Lyles' speech for the Mayor's Mentoring Alliance (MMA) Awards that took place virtually on January 21, 2021. An event held to recognize mentorship within the Charlotte, N.C. community.

Video Credit: City of Charlotte

Copyediting sample

Connecting Small Businesses with Big Opportunities

Served as copyeditor for a Fortune 500 company's collaborative blog article in partnership with local organization, CLT Alliance Foundation, to discuss their shared commitment to strengthening supplier diversity.

writing sample - Press Release (Albemarle Corporation)

Albemarle & Charlotte Sports Foundation Award Promise Youth Development $10,000 Grant

writing sample - article For Albemarle Corporation

Carolina Youth Coalition Brings Opportunity to Charlotte Teens

writing samples - articles for city of charlotte

Mural Unveiled in Genesis Park Neighborhood Pays Tribute to Courageous Leader Pastor Brewton

additional writing samples:

writing sample - city of charlotte proclamation

Print Journalism Sample - Professional SpOrts

I became a published sports journalist at age 13, covering a pre-season NBA game between the Charlotte Hornets (formerly Bobcats) and the Washington Wizards.

Social media Management samples - city of charlotte

Linkedin, launched & managed the Mayor's Youth Employment program (myep) account

facebook, national volunteer week campaign (2022)

April is National Volunteer Month. During its National Volunteer Week, I collaborated with the City of Charlotte's internal and external stakeholders to write feature articles that were highlighted in a weeklong social media campaign.