Tiffany's Digital Portfolio

Hello, and welcome to my digital portfolio! My name is Tiffany Johnson, and I am a magna cum laude graduate of North Carolina State University, holding a B.A. in Communication with a concentration in Mass Media and a B.A. in Political Science with a concentration in Law & Justice. Missing the classroom, I returned to earn my Master of Business Administration degree with a concentration in Digital Marketing from the University of North Carolina at Charlotte.

I am a vibrant leader who takes pride in having an optimistic attitude while producing results. The intersection of my undergraduate education launched my 10+ year career across nonprofit, government, and corporate sectors, where I have used my love of storytelling to advance social responsibility. I have managed multi-million dollar charitable budgets and enhanced corporate reputation through strategic sponsorships, partnership marketing, interactive trainings, high-level events, and employee engagement initiatives.

I hope that you enjoy viewing my work samples! You are also welcome to view my LinkedIn.

career recognition:

30 UNDER 30 PROFILE - TIFFANY

Honored for significant civic contributions, I was named to the Elevate Lifestyle Top 30 Under 30, Class of 2019.

POSITIVe Perspective, reinforced

Recognized by NC State one year post-graduation, where my story of perseverance and was featured.

What I've Learned As Editor-in-Chief of So MoTiFFated:

So MoTiFFated is a global lifestyle brand whose mission is to help people build beauty, business, and style confidence.

This digital publication was launched prior to me enrolling in graduate school. Now, as an MBA mind, I apply my educational background with my daily desire to perfect my craft.

Full-Funnel SEO & Growth Strategy: Driven 2M+ Google Search impressions through strategic optimization of content and overall website architecture to expand organic global reach and traffic.
Audience Conversion & Email Strategy: Directed end-to-end email marketing campaigns to successfully grow the subscriber base and strategically nurture high-value audience segments for content promotion and brand alignment.
Omni-Channel Social Strategy: Developed and executed a multi-platform strategy centered on relationship marketing and target engagement to drive content distribution, brand loyalty, and audience growth.
Data-Driven Editorial Decisions: Utilized Google Analytics for real-time data analysis (website traffic, target audience behavior, bounce rate, conversion paths) to inform editorial strategy and identify high-value audience segments.
End-to-End Content Production & Brand Management: Own all aspects of www.somotiffated.com from ideation to execution, including photography, videography, feature writing, interviews, and comprehensive website governance.

The samples below demonstrate my mastery in full-funnel content creation that I leveraged to drive my brand's reach to 50k+ readers with 2.15M+ Google Search impressions.

Bath & Body Works Dupes for Designer Perfumes

Reclectic Review: A New Discount Store in Charlotte, NC

Global Brand Repositioning & Community Activation

Video Credit: Charlotte Sports Foundation

This multi-year partnership was critical to the brand's global repositioning, establishing a foundational community presence for a Fortune 500 company in its new headquarters city.
As the Senior Program Manager, Corporate Affairs, I directed the full strategic activation and community launch for the company's first title sponsorship.

Key Responsibilities

Integrated Marketing & Strategy: Oversaw the planning and execution of all integrated marketing efforts across internal and external channels.
Executive Communications: Developed all strategic speaking notes, including those delivered by company President, and those used for my own on-camera media interviews.
Corporate Communications: Managed all external and internal communications, inclusive of employee engagement campaigns.
Project Execution: Led the corporate spokesperson function and directed the $10K community grant program.

Corporate Spokesperson Sample

Served as the corporate spokesperson to kick-off the Fortune 500 company's promotional campaign for the Meck Mile event. This high-visibility sample was shown on air via WSOCTV, the event's exclusive media partner responsible for streaming all live races.

Employee & Community Engagement Samples

Harnessing a decade of strategic experience across non-profit, government, and Fortune 500 corporate sectors, I directed high-impact employee and community engagement campaigns. My focus is on driving organizational culture, enhancing corporate reputation, and delivering measurable results through sustained internal and external partnership programs.

COrporate Social Responsibility, Event Production:

2020 MAYOR'S MENTORING ALLIANCE (MMA) AWARDS

I produced this community engagement event, attended by 350 stakeholders, spearheading all facets to strategically align the municipality of Charlotte, North Carolina with a deeper tie to its community, highlighting the importance of mentorship for the upward mobility of local youth.

Key Deliverables:

Stakeholder Management: Coordinated and managed all communication and execution logistics involving the Mayor's office, community leaders, and corporate executive participation.
Reputational Enhancement: Ignited civic pride and trust, seamlessly executing the event to solidify the municipality's reputation as a dedicated civic partner and positive force in the community.
Event Production: Oversaw the entire awards program, ensuring flawless delivery of this high-profile annual event, which I produced consistently for five years.

Executive Communications: Mayoral Speechwriting

MAYOR'S MENTORING ALLIANCE (MMA) AWARDS - MaYoRAL Address

Developed impactful speaking points for Charlotte Mayor Vi Lyles' address at the Mayor's Mentoring Alliance (MMA) Awards, an annual civic event that pivoted to virtual due to the COVID-19 pandemic, held virtually on January 21, 2021, honoring community mentorship.

Key Accomplishments:

Executive Voice: Successfully captured and delivered the Mayor's authentic voice, maintaining appropriate civic and professional tone for a city-wide audience.
Civic Stakeholder Alignment: Ensured the messaging strategically aligned the Mayor's Office and the City of Charlotte with the vital goal of acknowledging the sacrifice it takes to build a strong mentor-mentee relationship and wonderful affect that it has for both parties.

Editorial Governance & Compliance: Copyediting

Connecting Small Businesses with Big Opportunities

Provided senior-level copyediting and editorial governance for a Fortune 500 company (Albemarle Corporation) collaborative blog article, executed in partnership with the CLT Alliance Foundation.

Strategic Outcomes:

Reputational Compliance: Ensured all B2B messaging related to the shared commitment to strengthening supplier diversity met the highest standards of corporate policy and public alignment regarding their goal of creating a diverse supply chain.
Stakeholder Alignment: Managed the final editorial review, integrating commentary from Albemarle's Supplier Diversity Coordinator and the CLT Alliance Foundation President to successfully support both organizations' strategic objectives.

Strategic Communications: Press Release for Inaugural Grant Winner

Albemarle & Charlotte Sports Foundation Award Promise Youth Development $10,000 Grant

Authored the official press release announcing the $10,000 community grant from Albemarle Corporation (a Fortune 500-ranked company) and the Charlotte Sports Foundation (CSF), to Promise Youth Development.

Outcomes and Impact:

Partnership Communications: Created a unified voice that successfully conveyed the shared mission of a major corporation, a leading civic and business organization, and a local nonprofit, aligning messaging across three distinct brands.
Civic Alignment: Successfully tied the announcement to the City of Charlotte's Corridors of Opportunity program and the Mayor's Racial Equity Initiative (MREI), demonstrating the company's commitment to youth upward mobility.
Executive Voice: Drafted quoted statements for senior executives, ensuring their voices were on-brand and on-message for public release.

Executive Partnership Management & Strategic Storytelling

Carolina Youth Coalition Brings Opportunity to Charlotte Teens

Led partnership management and external communications for a landmark $3 million pledge by Albemarle Corporation to the Carolina Youth Coalition (CYC), a leading nonprofit dedicated to educational opportunity.

Social media Management samples - city of charlotte

Launched the Mayor's Youth Employment program (myep) LinkedIn

Led the strategy, creation, and launch of the City of Charlotte Mayor's Youth Employment Program (MYEP) LinkedIn account for Housing & Neighborhood Services, establishing a key channel to drive professional networking and facilitate career opportunities for Charlotte's youth.

Civic Campaign Strategy: National Volunteer Week

I led the strategic content development for the 2022 National Volunteer Week marketing campaign. During this feat, I collaborated with the City of Charlotte's internal and external stakeholders to create feature articles by interviewing community members involved in neighborhood engagement programs, effectively translating local impact to external messaging.

GRAPHIC DESIGN: VOLUNTEER RECRUITMENT FLYER

I designed a visually appealing digital recruitment flyer for the Mayor's Mentoring Alliance (MMA) to attract qualified candidates for At-Large Advisory Board Member positions.

writing sample - city of charlotte proclamation

Authored the official Proclamation signed by Mayor Vi Lyles, declaring January as "National Mentoring Month" in the City of Charlotte, a key executive communications mandate executed consistently over five years.

writing samples - articles for city of charlotte

Mural Unveiled in Genesis Park Neighborhood Pays Tribute to Courageous Leader Pastor Brewton

additional writing samples:

Print Journalism Sample - Professional SpOrts

I became a published sports journalist at age 13, covering a pre-season NBA game between the Charlotte Hornets (formerly Bobcats) and the Washington Wizards.