BY TIFFANY JOHNSON
Blogging is getting more popular by the day, and it's likely that you clicked on this article because you are thinking of beginning your own blogging journey. Well, I'm here to support you! The So MoTiFFated blog is officially ONE years old, and I wish I read a post like this when I decided to go for it and launch my blog. For me, this blog started as a way to find myself again. I needed to rediscover who I was outside of working, and thought . . . why not share this journey with the world.
Many of you may be in the same predicament to where you want to start building a brand and establishing a blog, in addition to maintaining your full time career. Understandable! Know that it will not be an easy process, and will require many many many hours of work, and repetition to get your posts, videos, pictures and website ready to publish . . . but the outcome is so sweet. Think of it as a crock pot meal vs. a drive-thru meal. Yes, it will take time but knowing that you put time, energy, and effort into the process makes its success taste that much better.
Honestly, when I started this blog I didn't have a clue of the expenses that would be associated with operating a blog, and didn't know what I didn't know to be able to plan for upcoming expenses to make my processes more efficient. To better aid you as your getting started on your journey, I'm going to share some of the blogging costs that I incurred throughout my first year of blogging, so that you can be better prepared to launch your own blog and brand!
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WEBSITE (DOMAIN, HOST SUBSCRIPTION, ADD-ON)
Website Domain: $107.80 (2 Domain Subscriptions)
Website Host Subscription: $99 Weebly Professional Plan
Tip: I would definitely suggest purchasing annual subscriptions vs. month-to-month to save overall. It could potentially save you $48 per year.
PROMOTION: 10% OFF WEEBLY PAID SUBSCRIPTIONS
Elfsight Social Share Buttons for Weebly: $35.88 (annual)
CUSTOM DOMAIN EMAIL
G-Suite for Domain: $70
Tip: Purchasing an email that is custom to your domain is a worthwhile investment on your blogging journey. Your professionalism is priceless and if you plan to interact with major brands, etc. it will be to your benefit to have an email address that is unique to your blog's website.
Email Marketing Subscription: $96 (annual) Weebly Build Plan
Tip: Do what works for your budget, it's great to be forward thinking and to have everything automated, but if it doesn't make the most sense with your audience and with your budget, remember to not feel pressure to spend money. Eventually, your blog will generate enough income to promote content to its audience! Until that point, listen to your wallet!
CANVA (PRO) SUBSCRIPTION
*January – May 2020: $64.75 (month-to-month)
*June 2020: Purchased annual subscription for $119.40
TECHNOLOGY, BRANDING, & PROMOTION COSTS
PROMOTION: 25% OFF YOUR FIRST ORDER WITH MOO
TOTAL FIRST YEAR BLOGGING COSTS: $1,429.84
Wow! This is actually the first time that I sat down and calculated how much money I spend my first year of blogging, and wow . . . just wow. THAT IS A LOT! However, I wanted to pull back the curtain and share it with you so that you can be better and plan your blogging expenses, especially within your first year.
Unfortunately, my blog didn't generate income in its first year. Don't be sad for me! I did the ground work to set my blog up for income generation and joined several affiliate programs in addition to incorporating ads on my website, so it's sure to generate income in 2021!!!
[It technically generated income in 2020, but didn't meet the income payout thresholds of the aforementioned programs, so I didn't receive any income within that year.]
Be on the lookout for future post(s) about how to grow and monetize your blog! As my blog grows, so will its expenses. Let me know in the comments below if you would like for me to continue sharing this type of content to help you on your journey. If so, I'll definitely do an updated post for Year 2 of So MoTiFFated!
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