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A SULTRY ADDITION IN OUR FAVORITE JASMINE COLLECTION
Photo: Tiffany Johnson / So MoTiFFated. A reimagined visual of DBIR Purple with the iconic Rockstud bottle in its new nocturnal plum hue.
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Move over, Ivory and Coral, there is a new “it girl” in town and she’s colored purple! This new hottie is joining the Valentino family and she happily traded the Roman sun for the mysterious allure of the evening.
If you’re a new reader to So MoTiFFated, know that this digital editorial has spent countless hours diving deep into Donna and her extensions. Whether going for a Rendez-Vous or analyzing the original Donna Born in Roma against its Bath & Body Works dupe, Pink Obsessed, you’ll get the MoTiFFation you need to move forward with your beauty confidence!
Recently transitioning to operating this site full-time to fully utilize my Digital Marketing MBA, I often refer to something I learned as a child: timing is everything. With Valentino’s latest drop, Born in Roma Purple Melancholia, the timing couldn’t be more perfect. Dropping just after Valentine’s Day, it’s an additional treat that gives you the extra kiss needed in case you didn’t get your sugar on that sweet day.
The Vibe in review: A Roman Palazzo at Night
Inspired by the introspective mood of a night spent in a Roman palazzo, Purple Melancholia is a departure from the sparkling florals known in this collection. It’s a different vibe in the same transparent, flashy bottle we love, the iconic Rockstud glass. This time, the house is keeping their couture touch: a black leather label that wraps the pyramidal glass. It contrasts beautifully against the deep plum juice that is sure to smell like a fantasy as it promises a darker, more sophisticated olfactory experience.
fragrance notes to expect
While we wait to get our hands on this gem for a full So MoTiFFated breakdown, the initial notes tell a story that has me anticipating its goodness like a glass of grape Kool-Aid on the rocks.
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My digital marketer mind knew the play once I saw the rollout strategy. This Valentino Beauty & Sephora partnership allows Sephora to grow their consumer base by making it exclusive to their loyal audience a day before its full release.
Mark your calendars to ensure you don't miss this luscious scent:
complete the purple rain look
To match the nocturnal, lavender energy of this launch, I've curated three purple companions that trade the classic pinks for a more mysterious, high-shine finish, while giving subtle chic.
The Dior Addict Lip Glow Oil in Pink Lilac is the ultimate swap for a custom lavender glow. This shade is famous for reacting to your lips' pH, creating a soft, cool-toned flush that feels as luxurious as it looks.
For the ultimate sparkle, look no further than Fenty Beauty Gloss Bomb Oil in Miss Jellyfish. It is a sparkling icy lilac that delivers a mirror-like shine without the stickiness, packed with passionfruit oil for maximum comfort.
Finally, add some high-fashion volume with YSL Loveshine Plumping Lip Oil Gloss in Thunder Stealer. This sheer icy lavender shimmer features a spicy ginger sensation to plump your pout, matching the Rockstud edge of the Valentino bottle.
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Valentino is calling . . . will you answer? Drop a 'PURPLE' in the comments if this plum-and-vanilla vibe is your next signature scent, or tell me which Born in Roma perfume still holds your heart!
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